retail investors

**retail investors**

Retail investors are individual, non-professional investors who buy and sell securities or other investment assets for their personal accounts, rather than for an organization or institution. Unlike institutional investors, retail investors typically invest smaller amounts of money and have less access to advanced investment tools and resources. They play a significant role in financial markets, influencing stock prices and market trends. Understanding retail investors is crucial for topics related to personal finance, stock trading, investment strategies, and market behavior.