Native copy

**Native copy**

The term “Native copy” refers to content or text that is created to seamlessly blend in with the platform or environment in which it appears. In digital marketing and web design, native copy is crafted to match the style, tone, and format of the surrounding content, enhancing user experience by feeling natural and unobtrusive. This approach is often used in native advertising, website content, and social media posts to engage audiences more effectively without disrupting their content consumption flow.