Food coloring

**Food coloring**

Food coloring refers to dyes, pigments, or substances added to food and beverages to enhance or alter their appearance. These colors can be natural, derived from sources like fruits, vegetables, and spices, or synthetic, created through chemical processes. Food coloring is widely used in baking, confectionery, beverages, and processed foods to make products more visually appealing and to indicate flavors or brand identity. When using food coloring, it’s essential to consider safety regulations and potential allergies.