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exit rate

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**Exit Rate**

The exit rate refers to the percentage of visitors who leave your website from a specific page after viewing it. Unlike bounce rate, which measures visitors who leave without interacting with any other page, the exit rate focuses solely on how often a particular page is the last one viewed in a session. Understanding exit rates can help identify pages where users tend to drop off, providing valuable insights for improving user experience and optimizing content to encourage further engagement.

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