discourse analysis

**Discourse Analysis**

Discourse analysis is a qualitative research method used to study written, spoken, or sign language in its social context. It focuses on how language is used to construct meaning, convey power, and shape social interactions. By examining patterns, structures, and functions of language, discourse analysis helps uncover underlying ideologies, beliefs, and cultural norms within communication. This approach is widely applied in linguistics, sociology, communication studies, and other social sciences to explore how language influences perception and social behavior.