click-through rate

**click-through rate**

Click-through rate (CTR) is a key digital marketing metric that measures the percentage of users who click on a specific link, ad, or call-to-action out of the total number of users who view it. It is commonly used to assess the effectiveness of online campaigns, email marketing, and website performance. A higher CTR generally indicates that the content is engaging and relevant to the audience, helping to drive traffic and improve conversions. Tracking and optimizing CTR can significantly enhance your marketing strategy and boost overall online success.