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bidding strategy

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A **bidding strategy** refers to the approach or method used to place bids in online advertising campaigns, such as Google Ads or other pay-per-click platforms. It involves setting rules or goals to control how much you’re willing to pay for ad placements, with the aim of maximizing return on investment (ROI), achieving specific marketing objectives, or managing budget efficiently. Different bidding strategies include manual CPC, automated bidding, target CPA, target ROAS, and more, each designed to optimize campaign performance based on desired outcomes.

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