301 redirect

A **301 redirect** is a permanent redirect used to send both users and search engines from one URL to another. It tells browsers and search engines that the original page has moved permanently to a new location. This is commonly used for website restructuring, domain changes, or when consolidating content to maintain SEO value and ensure a smooth user experience. Implementing a 301 redirect helps preserve search rankings and avoids broken links by seamlessly guiding visitors to the updated URL.